InvCommerce capital-backed e-commerce funding surged higher in 2011 in terms of transaction numbers and dollar amounts,
as the proliferation of mobile devices and the growing popularity of social media continued,
offering new opportunities for retailers as well as tech companies able to capitalize on these trends.
2011 marked a definitive recovery from the 2008-2009 recession and financial crisis for IC e-commerce funding.
Newer, seed-stage companies, such as Own, are taking on opportunities to disrupt traditional retail e-commerce
by providing cross-channel and platform solutions that hold the promise of increasing sales, customer engagement and
loyalty at the point-of-sale (PoS).